Small evaluation

Evaluation for Promotional Video

For the promotional video I had done a range of research relating with the codes and conventions of a promotional video to take to an account for my own promotional video. It had helped me see what is considered and what is needed to be shown for viewers to see that the video is of either a training or promotional. I had done 5 case studies for Sainsbury, 8 commercial indents and adverts and a chosen and inspired indent of my choice and 2 following indents: channel 4 and cartoon network. From doing this research it had helped me with how I would want my indent to appear like e.g. colourful or gloomy. Since I have never made such a video it was a good experience to be working for an actual client, Walthamstow council.

We were asked to make a video for “The Mill”, our client, Ingrid Abreu and the Waltham Forest Council, Elijah Sobanjo. We had a few meetings with her to see what she is looking for and had told us to video a festival that is being held during March, The Waltham Forest Big Dig Festival. I was paired with Leah Simpson and was given a client to work with, The Mill, Cultivate and Walthamstow council who all work s on the festival we had attended.

We had arranged ourselves the days and time we would be able to go and film. Successfully we had filmed the event days we were able to go to, talk to our client regard editing and features for the video to appear as and finally editing the video’s and creating an moving motion ident for both the beginning and ending.

It had took us roughly 3 weeks to edit and complete due to identifying some mistakes within the video and so resembled the issue. We had also spent out 2 week half term to look throw the video and make the changes whilst keeping both our clients up to date on what has changed and what we’re doing.

We have sent drafts of the video and trailer to our client every time we had changed anything and to receive any feedback based on improvements or suggestions to make the video to what they want. After we had finished both pre-production, the promo video and trailer we had successfully satisfied out clients need for the film and have completed everything on time.