Task 1

Leah and I will be creating a promotional video for the Waltham Forest council, Elijah Sobanjo, in partnership with Artillery who participate in creating events and pursuing a company to be known around the Waltham store borough. It is a community centre in which helps involves the community to involve themselves in activities, fairs and event that are organized by them or by another association.

For this promotional video we would be filming a festival that the Waltham Forest council had conducted regarding growing vegetables and fruits around the borough in which holds different event where the community can get involved with during the month of March.

After constant meetings with our client, Ingrid, we had settled down with an idea pitch to how our promotional video would look and what it would contain to the client’s expectations.

The Idea:

To film events from different places within the borough on different days and record and interview some locals, the councillor and the celebrity of master chef on the events and their personal views on the event.

We had considered to visit at least 4 events t1o have more coverage and cut away – also considering availability - when editing enabling to make the video appear fun and interesting.

Since the target audience is towards the community they had asked us to make sure that the footages involves with a range of ethnic and age groups having to be involved with these events to have the audience identify that anyone can be involved with these events no matter what age or ethnicity you are.

We had thought of working with a small team of digital designers, musicians and photographers who would also be involved with the events and use their documents to be in the video such as photos and to be credited for that in the video. For this it’ll appear unique and interesting.  

The film is to appear colourful, lively and bright to portray the meaning of community, team work, fun and excitement.

The video is to be approximately 3 minutes long and so would want lots of video coverage and maybe some images to make the video appear vibrant and interesting.

Music wise they would want the music to be relatively sweet and simple than having a cheesy and typical sound track as they would want the pace to be relatively fast to suit the lively and exciting atmospheric appeal they want to portray in 3 minutes.

To make things more imaginative but relatively related they would also like to have some of the graphic images to me in motion and to add in some effects to portray the image such as a bumble bee o have a buzz sound and roam a little around the screen. This way it would appear more unique and different.

Overall, this is to promote the Cultivate Company because they are the key reason to this event and to credit the different centres and businesses who helped out with the events.

Job Roles and Equipment’s:

·         Leah: Camera, Photographer and Editor / Preproduction

·         Saima: Camera, Recorder and Editor / Pre-production

·         2 cameras just in case one member decides to take photo and the other could do the filming.

·         Recorder

·         2 Tripod

·         I-Mac: Final Cut Po

Events visiting:

·         A range: Friday 20^th March – Waggle Dance Launch Party –(arrive from 5pm) 6pm till 8.30pm – Black Horse Workshop, 1-2 Sutherland Rd Path, Walthamstow, E17 6BX

·         Family Related: Tuesday 24^th March – Sow What? – 3pm – 5pm – The Mill, 7 – 11 Coppermill Lane, Walthamstow, E17 7HA

·         Food Works Taster Day – Wednesday 25^th March – 12am – 4am – Hawk wood Plant Nursery, 115 Hawk wood Crescent, Chingford, E4 7UH

·         Adult Related: Saturday 28^th March – Gulptivate – 7:30pm – 11:30pm – Hoe Street Central, Unit 3 Central Parade, Hoe Street, Walthamstow, E17 4RT

Questions for Councillor Clyde

·         Has your event grown since last year?

·         Has more local business go involved?

·         What do you think we’ll expect from this festival?

·         Which event are you most looking forward to?

·         What do you expect by the end of this festival?

   

Small evaluation

Evaluation for Promotional Video

For the promotional video I had done a range of research relating with the codes and conventions of a promotional video to take to an account for my own promotional video. It had helped me see what is considered and what is needed to be shown for viewers to see that the video is of either a training or promotional. I had done 5 case studies for Sainsbury, 8 commercial indents and adverts and a chosen and inspired indent of my choice and 2 following indents: channel 4 and cartoon network. From doing this research it had helped me with how I would want my indent to appear like e.g. colourful or gloomy. Since I have never made such a video it was a good experience to be working for an actual client, Walthamstow council.

We were asked to make a video for “The Mill”, our client, Ingrid Abreu and the Waltham Forest Council, Elijah Sobanjo. We had a few meetings with her to see what she is looking for and had told us to video a festival that is being held during March, The Waltham Forest Big Dig Festival. I was paired with Leah Simpson and was given a client to work with, The Mill, Cultivate and Walthamstow council who all work s on the festival we had attended.

We had arranged ourselves the days and time we would be able to go and film. Successfully we had filmed the event days we were able to go to, talk to our client regard editing and features for the video to appear as and finally editing the video’s and creating an moving motion ident for both the beginning and ending.

It had took us roughly 3 weeks to edit and complete due to identifying some mistakes within the video and so resembled the issue. We had also spent out 2 week half term to look throw the video and make the changes whilst keeping both our clients up to date on what has changed and what we’re doing.

We have sent drafts of the video and trailer to our client every time we had changed anything and to receive any feedback based on improvements or suggestions to make the video to what they want. After we had finished both pre-production, the promo video and trailer we had successfully satisfied out clients need for the film and have completed everything on time. 

The two linkers are the finished and improved promotional video + trailer that we had made and have given to our client, Cultivate.

it has taken us 4 weeks including over the half term, to finish it of and i believe it had turned out well. especially that fact that we added the ident to make it more appealing and friendly.

https://www.youtube.com/watch?v=3k0zc3TCAC4 - trailer
https://www.youtube.com/watch?v=FdpDT-v6JK0 - promotional video

Storyboard, rece, risk assessment, release form, budget.

Storyboard / script: Since the event was during march, we did not know what to expect from it and so had freely shot and filmed what we thought could look rather good and flattering when the interviews were done with the councilor, the surprise guest and some locals.

We had a small idea on what we want to film such as a crowd of people, people talking and laughing ect. For that we couldn't make a script but an idea on how we wanted the video to appear like such as the pace of the video, the appearance e.g. bright and flattering also the type of ident we would want to help link with the whole festival idea such as the bumble bee's that they tend to talk about mostly during the festival, the bee costume, the honey cake etc.

Budget:since we have cameras of our own and some to use from college, we had our concentration on traveling expenses which, for one of our recording, we had someone drive us to the location. for this we did not have anything to pay and the festival was free entry.

meeting: we had recorded the meeting to keep note of what is needed in the promotional video however we weren't able to post it on the blog due to technical difficulties. the recording consists of our clients options for what the promo video should have and what it should need.

recce, risk assessment and location relese form: Since it was a event held by the waltham forest council and cultivate, they had done all this before hand and so we did not do it.

Old and new presentations

This is our first draft of the presentation regarding what Leah and I would be doing for our clients. since we had a simple basic idea of what we would be doing and what it is for, it did not appear as well as we imaged since we were given little detail about the company and the purpose of the corporate video.

https://prezi.com/j2lqn8mysudv/edit/

This the improve presentation that we had done regarding the following information we had retrieved from our clients. it is plan of what we would be doing over the 2 weeks e.g. what we would be filming and where would we be filming.

https://prezi.com/vrrrompsbktc/edit/#17_24309637

These are the questions that i would be asking the council who would be attending for the festival. This way our video would be both informing and interesting than having just video's of what happened during the festival.

1. What’s the hardest part when making a corporate video and how do you think we can avoid it
2. Why do you do this job?
3. How do you convince people to be in your corporate video such as crowds?
4. How do you jumble different companies with their corporate videos?
5. Was it harder to organize when you first opened it?